Compaq and Magirus extend partnership to Middle East

Compaq ME has teamed up with A'Ayan Magirus, the regional arm of Magirus, its long-standing partner in Europe, to increase Compaq's strength in the region's enterprise market.

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By  Vijaya George Published  February 27, 2002

Compaq Middle East, in an attempt to add value to its range of services to the high-end enterprises in the region, has partnered with Magirus, its long-standing value-added distributor in Europe. A’Ayan Magirus, the regional arm of Magirus, has set up office at Dubai Internet City to distribute Compaq’s high-end systems in the UAE and Kuwait.

“We have enjoyed substantial growth in our enterprise business in the Middle East, and plan to aggressively build on this growth this year,” said Joseph Hanania, managing director, Compaq Middle East. Our partnership with Magirus will be an important factor in increasing our enterprise market strength, just as it has done in Europe.”

The two companies have shared a successful partnership in Europe since 1989. The extension of their partnership to the Gulf region is expected to generate new opportunities for Compaq, while facilitating the transferring of knowledge to its channel partners in the UAE and Kuwait. “The partnership has been developed to offer enhanced services to Compaq’s large enterprise customers,” explained Wolfgang Wittmer, enterprise business group manager, Compaq Business Development Group, EMEA. “Magirus will focus on selling Compaq’s high-end products, including Alpha servers running Unix, Proliant 4 to 8-way Intel Servers as well as the full range of Compaq storage solutions.” While Compaq will continue selling its products to retail and small-and-medium businesses, its new partner will focus only on high-end businesses. Through relationship management programmes, and logistical, technical and financial support, it will support Compaq and its first tier resellers.

Moreover, Magirus’ entry into the Middle East market is also expected to bring "significant financial support to the IT channel, a service currently unavailable in the region,” commented Abdulla Al-Mualifi, member of the board of Magirus, Middle East.

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