Influential CIMPA planner to head seminar at Arabian Travel Market

Corbin Ball will be in Dubai in May to address an educational seminar being staged at Arabian Travel Market 2002, the Middle East's travel and tourism exhibition.

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By  Massoud Derhally Published  February 26, 2002

Corbin Ball will be in Dubai in May to address an educational seminar being staged at Arabian Travel Market 2002, the Middle East's travel and tourism exhibition. Ball, who will represent the Connected International Meeting Professionals Association (CIMPA), is to address delegates at the seminar on May 8th at the Airport Expo Dubai, United Arab Emirates.

"The internet has changed the way we do business," said Matt Thompson, group exhibition director, overseas events, and Reed Travel Exhibitions (RTE), which organises Arabian Travel Market. "Corbin Ball will discuss emerging web and wireless trends for meeting professionals. Delegates will be able to see some of the newest tools and features that are on the cutting edge of online technology, and discover how the Web can be used in almost every function of the meeting planning process."

Seminar demonstrations will include: virtual site inspections; on-line requests for proposals, room diagramming online, web registration, housing, trade show building, meeting promotion, on-line surveys as well as wireless applications.

Other topics to be presented during the educational seminar include: 'Marketing To American Associations and Corporations,' 'Sustainable Tourism,' 'Hajj and Umrah Tourism' and 'How To Attract And Retain Customers Through A More Secure Online Payment Alternative.'

Additional speakers include representatives of the Pacific Asia Travel Association (PATA), Green Globe 21 and Paybox UK. "There is a deliberately heavy focus on the US market because American associations and corporations spend over US $110 billion in meetings annually - a great market for outbound destinations to tap," said Lindsey Kavanagh, RTE's marketing manager, overseas events.

"The seminar will explain how US organisers select meeting sites and professional organisers. Currently there are approximately 45,000 US-based associations, each organising anywhere from 5-120 meetings each year. About 46% of them organise international meetings, according to a state of the industry report by Deloitte and Touche."

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