Compaq rolls out CRM programme

Compaq is looking to strengthen relationships with its corporate customers in the Gulf & Levant region with the introduction of a customer relationship management (CRM) programme.

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By  Zoe Moleshead Published  February 19, 2002

Compaq is looking to strengthen relationships with its corporate customers in the Gulf & Levant region with the introduction of a customer relationship management (CRM) programme. The programme, which will offer customers direct and personalised services, is also expected to boost Compaq’s revenue growth for 2002 by 15%.

The CRM programme is designed to target business customers and will be supported by a new facility, and sales force automation and integration.

“Much of Compaq’s strength in the Middle East comes from successful relationships the company has built over the years, both directly and through partners,” explained Joseph Hanania, managing director, Compaq Middle East. “We intend to reinforce these relationships and create opportunities for new ones through the customer programme we have developed.”

The programme will be run out of the Compaq’s CRM centre located in its Middle East headquarters, and will be manned by 23 staff dealing with customer queries and requests, as well as offering sales support and technical advice.

The centre is also expected to generate sales leads and knowledge sharing with centre staff inputting customer information into a centralised database, and forwarding information to the relevant channel partners throughout the region.

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