MobileCom targets top line customers with Club services

Jordanian GSM operator goes on CRM offensive with a portfolio of value added services for top post-paid customers.

  • E-Mail
By  Greg Wilson Published  February 17, 2002

Jordanian GSM operator, MobileCom is targeting its top line customers with a series of ‘value services,’ as part of its ‘Club’ post-paid subscription offer. The Club program will also deliver more personal customer services and a full range of services.

“We believe that most Jordanians choose their mobile bundles based on their lifestyle and communications needs, and we felt that our top line post-paid subscribers would benefit greatly from having the ability to fine-tune their bundles according to their personal preference,” said Jean-Christophe Caillat, CEO of MobileCom.

“Through Club, our customers will be able to adjust their bundle according to their needs and receive a host of new services, while enjoying special attention at all MobileCom shops and customer care centres. Our commitment to deliver simple, flexible and affordable communication solutions is driven by our core values.”

Each Club offer is designed to be flexible enough to suit the customers needs and provide a high level of service. Value added services include specialised cues and counters for Club subscribers at all MobileCom shops and customer care centres.

“Simplicity is one of MobileCom's core values; building on this core value, MobileCom is delivering enhanced services to the Jordanian market that help customers to choose the most appropriate offer for them,” said Erick Valette, chief marketing officer at MobileCom.

“Club is designed to provide simple communications solutions by offering a wide range of bundles to suit all mobile phone users. In the future, we will be building on Club with new, added value features and services designed with our customer's lifestyle in mind,” he added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code