Microsoft hopes to reach 10,000 SMBs with roadshow

10,000 small businesses in the Middle East are to become the target of Microsoft’s latest seminar road show, Series 5, which kicks off in Jordan later this month.

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By  Robin Duff Published  February 10, 2002

10,000 small businesses in the Middle East are to become the target of Microsoft’s latest seminar road show, Series 5. The seminar series, which is scheduled to kick off in Amman, Jordan on the 17th of this month, will focus on what Microsoft sees as the business advantages that its products offer the small to medium business (SMB) sector.

The company expects the campaign to reach over 10,000 businesses during the four months of the tour, which will also cover Kuwait, the UAE, Saudi Arabia, Egypt, Bahrain, Qatar, Lebanon, Doha, Oman, Malta and Cyprus.

“Microsoft sees the SMB sector as one of the primary drivers of the region’s economy,” said Yasser Zeineldin, marketing director, Microsoft Gulf. “However, the rate of technology adoption in this crucial sector is relatively low. Making a business decision to invest in the right IT infrastructure will enable SMBs in the region to enhance employee productivity, maintain a competitive edge and spearhead business growth.”

Microsoft Great Plains, Citrix and Hewlett-Packard will also be lending their support to the show, with Emirates Airlines, Sony and Infocus acting as associate partners. Microsoft has added a new element to the programme this year, in the shape of the Microsoft Business Forum (MBF), which will be used to demonstrate how Portals and the Intranet can have a positive effect on the overall organisation of a small business.

“MBF is a non-technical event that maps business objectives with productivity, profit maximisation, market expansion and return on investment through technology adoption,” said Simon Ransom, community development manager, Microsoft Middle East Events. “Portals and intranet solutions are two tools that can immensely benefit businesses by increasing employee efficiency and productivity. During the seminars we will take participants through Microsoft’s SharePoint Portal Server and demonstrate how it can be used to build portals and intranet solutions within organisations.”

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