Pepsi enhances the efficiency of local operation with Oracle rollout

Pepsi rolls out Oracle's E-Business Suite across several offices and completes extensive internal development work.

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By  Greg Wilson Published  February 3, 2002

Pepsi’s Middle East and North Africa division has gone live with the deployment of Oracle’s E-Business Suite in its local operations in Egypt, Algeria, Lebanon, Jordan and the Kingdom of Saudi Arabia.

The multiple site rollout of E-Business Suite will result in lower operating costs and greater efficiency.

The rollout ran in parallel to the in-house development of its direct route sales management application and a data warehouse. Working together both solutions will enhance Pepsi’s business intelligence capabilities.

“Pepsi’s Oracle-based sales solutions have fundamentally changed the way that we do business in the Middle East & North Africa by giving us unprecedented access to information about volume, discounts, and customer needs,” commented Panicos Panayiotou, Pepsi’s Finance Director for the Eastern Mediterranean and North Africa region.

“Not only are we now ‘selling smarter’ across the region through improved decision-making, Pepsi is also reducing costs through greater financial controls and increased efficiencies,” he added.

With the Oracle rollout, Pepsi now receives up-to-the-minute sales reporting, improved tracking of sales promotions, improved inventory control, and faster settlements.

The sales analysis data warehouse deployed by the soft drinks giant improves the productivity of Pepsi’s regional management by providing sales analysis and reports by route, customer, channel, and product, as well as integrating data from multiple sources thus enabling detailed profitability analysis.

“Oracle’s locally-based service and support operations, as well as the company’s focus on Arabic-enabled solutions, were the deciding factors choosing a business applications partner for Pepsi’s e-business transformation. We’ve found that our cash management has improved, and we’ve strengthened supplier and customer relationships by having faster and better access to key financial information,” added Panayiotou.

Oracle partners Astrolabe IT custom-tailored Pepsi’s sales solutions while KPIT designed and implemented the data warehouse.

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