UAEnic encourages .ae domain names

UAEnic is to embark on a nation-wide initiative to promote the widespread usage of the .ae domain name within the business and government sectors of the UAE.

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By  Matthew Southwell Published  January 10, 2002

The United Arab Emirates Network Information Centre (UAEnic) is to embark on a nation-wide initiative to promote the widespread usage of the .ae domain name within the business and government sectors of the UAE.

UAEnic manager, Abdulla Hashim, believes that the adoption of the .ae domain name is key to expending the UAE’s presence on the Internet, as well as being a ‘national obligation.’

“.ae is the digital online identity of the UAE. Apart from representing the country on the Internet, this top level domain (TLD) also plays a critical role in extending its global reach. The rapid adoption of the .ae domain name in the UAE, especially within the business and government sectors is a national obligation and will serve to enhance the online presence of the UAE and will be in line with the recent e-government and e-education initiatives that have been launched in the country,” he says.

While some market commentators may suggest that the use of a localised domain name represents an inward looking Internet industry rather than one with global ambitions, Hashim explains that, over the past three years, there has been a growing global trend among businesses, government departments and even individuals to use their country code rather than the more traditional .com TLD.

“Being assigned a domain name of choice under the .com TLD is no longer assured, as it is fast reaching saturation point. By opting for a country code TLD, businesses and government departments can maintain the integrity of their presence on the Internet, on the one hand, and be more closely associated with their country of origin, on the other,” he added.

In order to promote the use of the .ae TLD further, the organisation has developed a series of initiatives to educate users, such as targeted forums, road-shows and seminars.

At the same time as promoting the TLD within the UAE, UAEnic is aiming to raise awareness about the internationalisation of domain names among the regional Internet community. To this end, UAEnic has organised two workshops on the Internet Corporation for assigned Names and Numbers (ICANN) and the emerging technical and policy matters with regard to the Arabisation of Domain Names, in Dubai this year.

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