Oracle appoints Tech Data as VAD for KSA

Oracle has appointed Tech Data as a Value Added Distributor (VAD) for Saudi Arabia, to capitalise on increasing software expenditure in the Kingdom.

  • E-Mail
By  Mark Sutton Published  January 9, 2002

Oracle has appointed Tech Data as its Value Added Distributor (VAD) for Saudi Arabia. The partnership is intended to capitalise on increasing expenditure on software in the Kingdom.

“Our partnership with Oracle aims at opening up new business opportunities for the reseller channel in the Kingdom by bringing world leading solutions supported by a team of Oracle experts from Tech Data,” said Eliot Shepherd, marketing director at Tech Data. “There is a trend of increased spending on software in the Saudi market; by expanding the choice of software solutions to resellers, we allow the channel to capture the demand by expanding its own product mix.”

Independent research commissioned by Tech Data shows that the number of resellers providing software solutions to customers has risen considerably, from 50% in 2000, to 80% in 2001. The distributor believes that this marks an increase in drives to provide value-added services to end-users, by resellers, a move mirrored by Tech Data’s own ‘Build VAR Business with Tech Data’ program.

“The sale of software goes hand in hand with supporting value added services,” explained Shepherd. “Value Added Resellers, not only provide software to customers, but they also deliver a range of services including consulting, software installation, training and upgrades. Our agreement with Oracle will bring resellers the opportunity to expand their software marketing mix on the one-hand, and provide value added services to their clients on the other.

“We believe that the team handling the Oracle brand at Tech Data brings not only fast and efficient availability of Oracle solutions to the information technology resellers in Saudi Arabia, but also technical and marketing support to the channel that will help them service the Saudi businesses needs with VARs,” he said.

Oracle said that it has been pleased with Tech Data’s performance elsewhere in the region, so the appointment was a logical extension of the existing agreements. “Tech Data is achieving great results with the Oracle brand around the region,” said Jamal Qakeesh, general business manager from Oracle. “With the fastest and most cost efficient logistics management capabilities coupled with a great technical and marketing support to resellers, working with Tech Data to extend access to the Saudi market is a natural move forward of our strategic relationship.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code