Cisco and Tech Data offer resellers networking seminar

Tech Data and Cisco have announced a series of seminars entitled ‘Networking Confidence’ for resellers in the Gulf and Levant. They will form part of Tech Data’s ‘Build VAR Business with Tech Data’ campaign running this year.

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By  Guy Mathew Published  January 7, 2002

Tech Data and Cisco have announced a series of seminars entitled ‘Networking Confidence’ for resellers in the Gulf and Levant. They will form part of Tech Data’s ‘Build VAR Business with Tech Data’ campaign running this year. The training will be administered by Fast Lane, Cisco’s training partner. It aims to get resellers to drive the adoption of internet technologies and add value to customers, according Pradeep Angeveetil, Cisco unit business manager at Tech Data.

“The ‘Build VAR Business’ programme is set to run for the whole of 2002 and aims to generate new revenue streams for the information technology reseller channel in the region. A Value Added Reseller not only provides products and software to customers but also delivers a range of services including consulting, system specification, training, software and content development as well as ongoing product support, said Angeveetil. "‘Networking Confidence’ will create specialisations among resellers in security and wireless networking solutions, as well as strengthen their skillsets to offer advanced services to customers,” he added.

The seminars, which start on January 8th in Riyadh and will take place in Bahrain, Dubai, Oman, Kuwait, Jordan and Egypt, entitle attending resellers to extended warranty support and upgraded credit facilities with Tech Data. In addition the entire promotion scheme that Cisco offers to distributors will be available to resellers from Tech Data, said Adnan Al-Falah, sales director at Tech Data.

Tech Data and Cisco are responding to research commissioned by Tech Data that showed a seventeen per cent decline in the number of resellers stocking pushing networked system from 2000 to 2001. “There are two explanations for this drop; the first is a drop in market demand for networked solutions,” says John Saunders, regional sales manager for unified channels, Cisco Systems ME. “The second is that resellers do not see enough financial benefits from trading with networking solutions and this is primarily caused by their lack of expertise in supporting the systems. With ‘Networking Confidence’ we aim to solve both issues by providing resellers with the incentive to promote richer solutions to the market and helping to add reseller expertise so that they have the skills they need to derive revenue from these sales,” he added.

For more details visit www.techdata.co.ae

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