3Com appoints new distributor for Saudi

3Com has expanded its distributor base in Saudi Arabia, with the appointment of Essam Arabian Projects (ESAP) as a distributor for the Kingdom.

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By  Mark Sutton Published  January 7, 2002

3Com has expanded its distributor base in Saudi Arabia, with the appointment of Essam Arabian Projects (ESAP) as a distributor for the Kingdom. ESAP will provide 3Com product ranges including switching, Internet appliance, NIC and wireless ranges to its customer base of 3,000 resellers in Saudi.

“Strategically and in terms of growing our market penetration in Saudi, ESAP had a clear and strong offering for 3Com,” Colin Summers, general manager, 3Com Middle East, North Africa & Turkey said. “Not only do they have an extremely broad and focused reseller network, they bring a wealth of knowledge and a proven track record in IT product distribution. Their management is very focused and they have extensive skill sets in channel marketing, inventory management and credit control. ESAP is ideally placed to help grow 3Com market share by providing the infrastructure that ensures 3Com products are easier to source and support in the Kingdom.”

The company is hoping that by expanding its distributor network in the Kingdom, it can improve local availability of products, which will help to combat grey marketing in the country.

“With ESAP, 3Com can significantly increase local product availability within the Kingdom. This in turn will make an impact on the grey market. Through better availability, competitive pricing and local credit and warrant facilities, the local reseller community will be more committed to work with local Saudi distributors such as ESAP, rather than sourcing ex US or ex Far East,” Rimah Ghaddar, country manager, 3Com Saudi Arabia explained.

Dr Mahmoud Barrawi, VP of ESAP welcomed the announcement. “Our agreement with 3Com is very strategic for us and is a natural extension of the success we have enjoyed with complimentary products from other manufacturers in the Saudi market. The IT market in Saudi is currently growing at a rapid pace and 3Com significantly strengthens our offering within this lucrative space. As a 3Com distributor and through our reseller channel, we can ensure that the local reseller community are positioned to meet growing market demand for networked solutions by having good stock availability at competitive pricing and terms.”

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