LINKdotNET launches its Jordanian operation

Jordan saw the unveiling of a new player in its Internet market this week, which is widely expected to revitalize a sector that is key to the modern national drive aimed at transforming the country into a regional IT hub.

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By  Massoud Derhally Published  January 7, 2002

Jordan saw the unveiling of a new player in its Internet market this week, which is widely expected to revitalize a sector that is key to the modern national drive aimed at transforming the country into a regional IT hub.

The new company, LINKdotNET (Jordan), is an extension of the Egyptian operation, LINKdotNET (Egypt), which through its partnership with its Jordanian sister, is now seeking to transfer its successful model and long list of sophisticated services to the Jordanian market.

In June 2000, the top major ISPs in Egypt, Link Egypt and InTouch, announced their merger to form the new company LINKdotNET. The merger brought together the elements of strength in both companies. InTouch was founded in 1992 to be the first ISP in Egypt. The company made a name for itself for best customer satisfaction and top volume. Link Egypt, founded in 1995 by a number of young entrepreneurs, took its place in the Middle East Internet industry in very short time through its focus on a strategic corporate vision, professional methodology, use of the most advanced Internet technologies and continuous staff development. Link Development (Web Development arm of LINKdotNET) opened its office in Dubai during 1998 to serve the Arabian Gulf Region.

LINKdotNET will offer the full line of services provided by the most advanced, world-class ISPs within the confines of Jordan’s communications infrastructure. The company will address itself to three types of target markets: Residential Consumers, Small/Medium Enterprises and Corporations. Its service offerings will hence include post and prepaid subscriptions, dialup access and high-speed ISDN leased lines, Asymmetric Digital Subscriber Lines (ADSL) connectivity, Application Service Provisioning (ASP), Web and E-commerce development, including domain registration, hosting and data warehousing.

For the first time in Jordan, LINKdotNET will offer 24 hours, 7 day a week customer care and support, thanks to its state-of-the-art call center manned by highly trained professionals who are capable to deal with all cases and possibilities. The company will stand out through its ownership of the two distinctly Jordanian portals: Yallabina (www.yallabina.jo) and Mobawaba (www.mobawaba.jo).

“It heartens us to unveil today an new player who will have a leading role in Jordan’s Internet market. It is our aim – by way of leveraging the synergies created by the coming together of Orascom Telecom’s experience in the regional technology market, LINKdotNET experience in the Egyptian and regional Internet markets, and Fastlink’s experience in the Jordanian telecom market – to stimulate and rejuvenate the Jordanian Internet sector through a host of new technologies, quality services and value-added content,” said Mutaz Otaibi, general manager of LINKdotNET (Jordan).

“It is incumbent upon us all in the Internet industry to push hard for realizing Jordan’s vision of becoming an IT hub for the region. In view of the figures, that indicate that the Internet subscriber base stands at 35 thousand and the number of users does not exceed 175 thousand, our foremost challenge would be to drive deeper market penetration. Reading into mobile usage patterns which indicate that Jordanians have a keenness on data services unparalleled even by the most tech-savvy European consumers, I don’t believe we are up against an uphill task,” adds Otaibi.

Mr. Khaled Bichara, CEO of LINKdotNET said: “It honors us to transfer to Jordan, via our sister company, the cream of our long experience in developing a world class Internet business, and to carry with us, too, a track record filled with achievements that have placed us in the number one position in the area and given us the chance to lend our services to some of the most prominent business names worldwide. Therefore, I have no doubts in my mind that our sister company will start off from solid ground and will have a big role to play in transforming the Jordanian Internet industry before it ventures with us onto the regional arena.”

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