Tech Data, APC's distributor of the year

American Power Conversion (APC) has named Tech Data as its distributor of the year for the Middle East and North Africa. Tech Data manages APC’s range of power protection solutions as well as providing support and customer service.

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By  Guy Mathew Published  December 24, 2001

American Power Conversion (APC) has named Tech Data as its distributor of the year for the Middle East and North Africa. Tech Data manages APC’s range of power protection solutions as well as providing support and customer service.

“Congratualtions to Tech Data for its outstanding performance on the APC brand in the region,” said Philip Hughes, general manager of APC. “The APC team in the region and the Tech Data team handling our brand worked together throughout the year to ensure timely availability and support for the entire APC line in the region and the result was an outstanding success for both teams.”

APC provides a range of batteries, adapters and inverters for notebooks and cable assemblies for printers and peripherals and LANs. Steve Lockie, managing director of Tech Data, Middle East, said: “Tech Data has a consistent track record of reseller service and customer orientated innovation, and APC recognised Tech Data as providing a clear and comprehensive advantage to the channel.”

“We are pleased that APC has chosen to recognise our success in building our business around these aims. We will continue to build on the reputation for value and quality that we have worked together to establish in the region,” he added.

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