Siemens’ C45 takes on Nokia

Siemens Mobile has launched its new C45 phone, characterised by the customisable features that have long been the domain of Nokia.

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By  Kieran Potts Published  December 13, 2001

Siemens Mobile has launched its new C45 phone, characterised by the customisable features that have long been the domain of Nokia.

From interchangeable bezels to downloadable ring tones and screensavers, the C45 represents an attempt by Siemens to gain a share of Nokia’s market-lead position.

“Exchangeable covers have proven to be a major driver in the development of mobiles as a personal accessory,” said Kazi Najb Ashraf, product marketing manager for Siemens’ Middle East division. SMS messages can now be sent in both English and Arabic, multi-player games have been introduced, and an online community (www.my-siemens.com/city) — not dissimilar to the popular Club Nokia — allows access to a range of services, software and phone accessories.

The ability to better personalise one’s mobile phone has recently become a major driving factor in sales. Motorola’s chic v66 phone, also with exchangeable covers and launched a little over one month ago, has been one of the company’s best selling phones in the Middle East.

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