Xerox opens Digital Technology Training Centre in Dubai

Xerox recently opened a high-tech training facility in Dubai as part of its commitment to investing in human resource development in the region.

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By  Vijaya George Published  December 12, 2001

Xerox recently opened a high-tech training facility in Dubai as part of its commitment to investing in human resource development in the region. The new digital technology training centre, the first of its kind in the Middle East, Eurasia and Africa, will offer training to Xerox employees and distributor partners on the latest document management and production publishing technology systems.

“Document management issues such as ineffective print buying systems and bottlenecks in paper flow, cause businesses to lose several thousand dollars each year. By imparting specialised training on how to combat such problems, we hope to increase the productivity and efficiency levels of our regional customers,” said Roy Harding, vice president, distributor operations, Xerox Middle East & Africa. “The centre will ensure that our employees and distributor partners are able to effectively assist businesses in the region on the deployment of effective document management and in-house publishing solutions,” he added.

Over 150 participants from Middle East, Turkey, Russia and Africa have already undergone intensive training programmes at the centre, since it opened a couple of months ago.

The new training facility also has a networked publishing ‘laboratory’ that will enable its trainers to demonstrate first-hand on how digital technology can assist in streamlining business processes. The trainers themselves are vertical industry sector specialists sourced from Europe, UK and South Africa. “Production publishing is a strategic business tool that can play a critical role in reducing print turnaround times and print costs, increasing efficiency and virtually eradicating the need for expensive document storage. But remarkably, recent business surveys have found that just 22 percent of companies in the Middle East, Eurasia and Africa region have invested in these digital facilities,” commented Mr. Harding.

Apart from being equipped with the latest facilities, the centre also has a small lecture theatre with audio-visual equipment, and ‘break-out’ facilities.

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