Middle East gets its first taste of .NET: Vertscape

The Middle East’s first example of Microsoft’s much-vaunted .Net initiative finally arrived today with the launch of e-business solution provider Vertscape.

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By  Robin Duff Published  December 11, 2001

The Middle East’s first example of Microsoft’s much-vaunted .Net initiative finally arrived today with the launch of e-business solution provider Vertscape.

Vertscape has been in local headlines before, having received Dubai Internet City’s eBusiness Award from Sheikh Mohammed in 2000. The company intends to target “public and private sector organisations ranging from small to large enterprise level businesses.”

The solutions offered centre around e-enabling certain business processes; sales, marketing, procurement, human resources, work flow and administration.

“A business enterprise comprises of several processes such as communication, collaboration, transaction, planning and personnel management that are significant in its core organisation: the integration of this range of operations is crucial in moving from manual business processes to electronic automation,” said Sheikh Khalid bin Zayed al Nahyan, chairman of Vertscape. “Vertscape’s solutions enable a business to take a much faster, more practical and highly feasible route to adopting Internet technology, which is possible due to Microsoft .Net technologies.”

Vertscape has built its Web services on .Net’s “MyServices” platform, which is designed to ensure that a user’s personal data follows the user across multiple devices and different Websites.

“.Net envisions software services on the Web that enable businesses to tie together their disparate information systems and let consumers take personal data with them as they move from device to device or Web site to Web site,” said Fred Kamperman, regional enterprise group director, Microsoft MENA. “We fully support Vertscape’s initiative and will be on hand to offer any necessary technical assistance.”

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