LG electronics Mid East/Africa 2001 sales to hit US$950 million

LG Electronics, Middle East and Africa, expects to hit sales of US$ 950 million by the end of this year, a 13 % year-on-year increase over 2000.

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By  Massoud Derhally Published  December 3, 2001

LG Electronics, Middle East and Africa, expects to hit sales of US$ 950 million by the end of this year, a 13 % year-on-year increase over 2000.

Next year the company is targeting a 30 % regional sales turnover increase and an unaided awareness of 50% throughout the region, according to Mr. M.B. Shin, President, LG Electronics Middle East and Africa Operations.

Mr. Shin unveiled the target strategy to top LG Electronics' management and distributors at a recent three-day Service and Marketing Conference in Marrakesh, Morocco. "Our quest for increased success in 2002 will bring even more marketing initiatives and see the launch of new cutting edge digital products," Mr. Shin told over 150 delegates.

"We will achieve this through aggressive marketing, the launch of new technology digital products and a total service and after sales campaign that will delight our customers," Mr. Shin added. Conference delegates saw new ranges of premium white, brown goods and digital multi-media products that LG plans to bring to market next year.

These will include new cutting edge digital audio, video and DVD equipment plus additions to the multi-award winning ranges of Flatron televisions and monitors, and appliances like ACs, refrigerators, vacuum cleaners and microwave ovens.

LG Electronics is currently one of the leading suppliers of premium white and brown and multi-media products in the Middle East and Africa. It has already achieved regional number one status in A/Cs, leads the region in multi-media products and is the top TV supplier throughout the Middle East and Africa.

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