Microsoft Great Plains launches at DIC

Microsoft Great Plains Business Solutions, will now operate its Middle East operations from Dubai Internet City (DIC) according to an announcement made by the company today.

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By  Robin Duff Published  November 28, 2001

Microsoft Great Plains Business Solutions, will now operate its Middle East operations from Dubai Internet City (DIC) according to an announcement made by the company today. The new entity aims to target the region’s small to medium (SMB) business market with IT applications and solutions across all industrial sectors.

“By establishing our regional headquarters at the Dubai Internet City, we are able to provide the superior products and unparalleled customer service that the Microsoft Great Plains brand represents to our growing reseller channel across the Middle East region,” said Chris Harris, managing director of Microsoft Great Plains Middle East. “As a company with products that are in huge demand the world over, Microsoft Great Plains sees tremendous potential for increased sales in the Middle East region. Now is the ideal time for direct regional investment from our organisation.”

Microsoft Great Plains’ main offerings for businesses include Enterprise for the enterprise-size organization; Dynamics for the medium-sized company; and Dynamics Business Plus for smaller businesses.

“Our top priorities for the next 18 months are to expand the channel capacity by signing on new reseller partners - while expanding our assistance to existing ones - and increasing the number of our regional customers in the services, trading, manufacturing, and government sectors,” commented Harris. “I am hugely excited about not only our products in this region, but also by the potential offered by our expansive and highly skilled reseller channel. We are better positioned than ever before to provide our leading solutions to a broad range of customers in the Middle East.”

The company’s current regional clients include: Avon Cosmetics and CALTEX in Egypt; Al Esayi Group, Compaq Computer, and Olyan Group in Saudi Arabia; and Abu Dhabi Securities Market, Dubai World Trade Center, and Emirates Holding Group in the United Arab Emirates. The company’s main resellers include: EMEIT and Raya Academy in Egypt; Compusoft and Digicom in the Kindom of Saudi Arabia; 4C in Kuwait; and Afcomp and MDS in the United Arab Emirates.

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