Microsoft reorganises for greater market 'alignment'

Coinciding with the reshuffle, Bahram Mohazzebi the general manager of Microsoft GEM has left the company.

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By  Greg Wilson Published  November 18, 2001

Microsoft has reorganised it local operation to enhance local ‘market alignment’ and improve customer service. The move splits the current Gulf & Eastern Mediterranean (GEM) office into two separate entities — Microsoft Gulf and Microsoft East Mediterranean.

“Our story in the region has been one of a success, and that is because we keep the customer and market needs in the centre of our attention," said Emre Berkin, vice president of Microsoft Europe Middle East & Africa (EMEA).

"Today’s announcement is yet another step aimed at further aligning our operations with the economic structure and demographics of the region and is a step in our ongoing efforts to better serve our customers and partners," he added.

Coinciding with Microsoft’s local reorganisation, Bahram Mohazzebi the general manager of Microsoft GEM has left the company to pursue other career interests.

Under the new structure, Microsoft Gulf will be run out of Dubai Internet City (DIC) and will be responsible for the GCC states, Yemen and Pakistan. The head of the Saudi Arabian office Mohammed Kateeb, will take over Microsoft operations at DIC.

Microsoft East Mediterranean, headquartered in Cairo, will cover Egypt, Lebanon, Jordan, Cyprus and Malta. Ali Faramawy, the current general manager of Microsoft’s Egypt office will assume responsibility for the Eastern Mediterranean operation.

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