AMD targets mobile users with new Athlon, Duron

Chipmaker Advanced Micro Devices (AMD) has made the first move in its strategy to increase its share of the burgeoning notebook market.

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By  Robin Duff Published  November 14, 2001

AMD has made the first moves in its strategy to increase its share of the burgeoning notebook market. The company, which recently said that it plans to improve speed in the notebook and server markets in 2002, has introduced a new 1.2GHz mobile Athlon 4 chip along with a new 950MHz mobile Duron processor.

“2002 will largely be defined by our success in the mobile and server space, and holding ground in the desktop space,” CEO Jerry Sanders told attendees at the company’s annual analyst meeting last month.

Compaq will be first PC maker to offer the new mobile chips, according to AMD, and will offer the chips in its Presario 700 notebook line. Looking ahead, AMD plans to offer big jumps in mobile megahertz and also attach its new model-number naming scheme to mobile Athlon and Duron processors.

For example, the company is expected to launch a mobile Athlon 1800, likely running at 1.5GHz, along with a Duron 1500, running at about 1.3GHz.

AMD's list prices for the new 1.2GHz Athlon 4 and 950MHz mobile Duron will be around $530 and $150 respectively. AMD introduced the Athlon 4 last May at 1GHz.

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