Sony inaugurates DMC headquarters

Having achieved turnover in excess of US$100 million in the Middle East and North Africa in 2000, Sony Broadcast and Professional will increase this by 10 per cent in 2001.

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By  Daniel Anderson-Ford Published  November 12, 2001

Having achieved turnover in excess of US$100 million in the Middle East and North Africa in 2000, Sony Broadcast and Professional will increase this by 10 per cent in 2001. That was the message from Sony’s European President Miles Flint, in Dubai to officially inaugurate the company’s new Dubai Media City [DMC] office in November.

Speaking to journalists, Flint also alluded to Sony’s renewed business strategy, which is to involve closer relationships with dealers, representatives and customers.

“One of the main reasons for [Sony’s] ongoing success is that we believe in being close to the market,” Flint explained. “We need to work with them to ensure that our customers’ investments are secure, both financially and from a technology redundancy point of view.”

Indeed this personal strategy was in evidence in October when Sony invited its network of Middle East dealers to Dubai for a hands-on training course in the run up to Gitex. Commented David Castle, Sony’s Middle East marketing manager: “We wanted to show them the constraints their customers are under so they have a better understanding of the market and Sony equipment.”

While in Dubai, Miles Flint also spoke about the company’s vision for the future of television; a philosophy based on a year-long research exercise dubbed ‘Anycast World’. “Partnerships of all kinds are becoming increasingly important because the world of media, broadcast and television is changing. Conventional television will continue for many years, but customers are exploring the opportunities to deliver any content to any platform at any time.”

Sony Broadcast moved its Middle East, North and West African headquarters from Geneva to Dubai in August 2001, and the DMC office also has responsibility for the company’s Johannesburg operation.

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