ACCPAC targets CRM market

ACCPAC is looking to establish itself as an end-to-end e-business solutions provider with the introduction of it eCRM offering. The vendor’s CRM solution will include sales force, call centre and customer care automation.

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By  Zoe Moleshead Published  November 11, 2001

ACCPAC is looking to establish itself as an end-to-end e-business solutions provider with the introduction of it eCRM offering. The vendor’s customer relationship management (CRM) solution will include sales force, call centre and customer care automation.

eCRM can be accessed through web browsers and wireless application protocol (WAP) devices, and also integrates with ACCPAC’s accounting platform.

“Customers are increasingly looking for innovative and cost-efficient ways to connect all of their vital business functions,” said Bill Copeland, ACCPAC’s vice president of International sales. “ACCPAC’s eCRM provides a comprehensive bouquet of solutions that addresses all aspects of managing customer relations efficiently and effectively.”

Copeland described the introduction of the CRM solution as a strategic move into “expanding our product offerings beyond core accounting solutions.”

ACCPAC has amended its partner programme to ensure that its regional partners have the correct training to support eCRM. Under the revised programme, partners will have to take at least 10 days training for the CRM solution.

According to Marc Van der Ven, regional manager of ACCPAC Middle East, the CRM solution is generating a lot of interest, with Van der Ven adding that they will be announcing "well-known" regional customer "very soon."

Plans to Arabise eCRM are also underway according to Van der Ven. “eCRM is currently available in French, Spanish, Japanese, and English, but the next stop is an Arabic version. We are already doing the testing and it should be available in a few months.”

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