Simply Super Audio CD

Sony Gulf has launched its Super Audio CD (SACD) technology into the Middle East, boasting a sound that is more faithful to the artist's original performance than ever captured by conventional CD.

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By  Justin Etheridge Published  November 5, 2001

The popularity of the CD format cannot be disputed. At least, 600 million owners of CD players worldwide can’t be wrong. However, despite its convenience and ease-of-use, the humble CD leaves many music lovers cold. Enter Super Audio CD (SACD).

Sony Gulf FZE has launched SACD technology into the Middle East, boasting a sound that is more faithful to the original performance than conventional CDs. As a stereo music carrier, the SACD can hold over six times the data of a CD, with enough room for both a two-channel mix and a multi-channel version of the same music.

The single-layer disc can store a full album of high-resolution music. A dual-layer disc provides nearly twice the playing time. A hybrid disc is also available, which contains both a high-density music layer and a standard density CD layer.

“Super Audio CDs bring back the warmth, transparency and ‘human’ sound that is so very listenable and satisfying,” explained Yasuhide Yokota, managing director, Sony Gulf FZE.

“One of the most significant advances in the SACD audio experience is the multi-channel sound that provides enhanced listening pleasure by recreating each note faithfully through the multiple speakers,” he added.

SACDs have been on the market for some time. UAE consumers can find 75 titles available today, from classics like Miles Davis and Billy Joel to contemporary ‘sounds’ like Ricky Martin and Mariah Carey.

In support of the software comes a new breed of hardware, complete with higher audio specifications. Two home theatre systems with SACD playback (DAV-S500 and DAV-S800) plus a DVD player with SACD playback (DVP-S9000ES) are now available at local retail outlets.

Speaking at the launch, Yokota highlighted a further innovation from the SACD format: “At a time when music content and copyright protection systems are growing in importance in the Middle East, the SACD features a very strong set of content protection measures for the digital audio signal with five distinct lines of defence.”

Sony is confident that pirates will be unable to crack each of these protective layers, not the least of which is a physical watermark. The hope is that this guarantee of authenticity will appeal to the audiophile target market, as well as encouraging the record labels to release more and more titles on the SACD format.

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