Comtrust signs value added resellers

Comtrust has announced the appointment of two value added resellers (VAR) for the UAE. Both Emirates Business Management (EBM) and Solutions Middle East (SME) will offer Comtrust’s suite of e-business infrastructure solutions to customers across the country.

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By  Guy Mathew Published  October 29, 2001

Comtrust has announced the appointment of two value added resellers (VAR) for the UAE. Both Emirates Business Management (EBM) and Solutions Middle East (SME) will offer Comtrust’s suite of e-business infrastructure solutions to customers across the country.

Comtrust aims to be a provider of all the services necessary to allow cheap and simple e-business start-ups. Farooq Hasan, marketing manager, Comtrust, said: “Comtrust is assured that with their expertise in the IT industry, both SME and EBM will provide an ideal platform for the sale of Comtrust products and services.”

He also re-stated Comtrust’s aim, to help government and business embrace e-commerce and commented that the agreement should lead to an increased market share for the company in products and services by offering a ‘one-stop-shop’.

SME has implemented two Web site in the UAE using Comtrust products, www.ajmalperfume.com and www.booksarabia.com. The former used Quickshop, a Comtrust product, which is designed for a simple, cheap start-up, and the latter used IBIS, an in-house product and Comtrust’s online payment system.

Sheikh Ali, managing director of SME, said: “The Comtrust suite of products fits very well with our own technology and consultancy solutions. Our goal is therefore to leverage the strength of both our companies in order to assist organisations with their e-strategies.”

EBM provides Website conception, design and marketing services as well as Internet strategy consulting and e-commerce solutions in the UAE, Qatar and Saudi Arabia. Clients include Samsung, Mashreq Bank and Sony Gulf. Indu Singhal, director at EBM, said: “The UAE is leading the Middle East in bringing the Internet and e-commerce revolution to this part of the world. With Comtrust, EBM has taken a big initiative to convert this revolution into real gains for organisations who wish to take their business online.”

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