E-business is alive, says Oracle

Companies in the Middle East have to forget about the dot-com crash and get on with the real business of e-commerce, says Ayman Abouseif, marketing director at Oracle Middle East.

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By  Matthew Southwell Published  October 18, 2001

Companies in the Middle East have to forget about the dot-com crash and get on with the real business of e-commerce, says Ayman Abouseif, marketing director at Oracle Middle East.

He explains that e-business is not about stock prices and pure play Internet companies, but rather about integrating the enterprise in an online environment.

"E-business is about the integration of the enterprise, using the Internet all the way from the supplier to the customer and through your partners. It is streamlining processes and deploying them on the Internet," he says.

Throughout this year's Gitex, the Oracle team has been telling visitors that by getting their processes online they can increase efficiencies and cut costs.

Some of the region's companies have already taken Abouseif's advice. He explains that Emarate, for example, expects cost savings of up to 25% from embracing e-biz.

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