Sybase chases e-commerce

Databases are out and application integration is in on this year's Sybase stand as the company busily introduces the region to the New Era of Networks (NEON) products that it purchased earlier in the year.

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By  Matthew Southwell Published  October 18, 2001

Databases are out and application integration is in on this year's Sybase stand as the company busily introduces the region to the New Era of Networks (NEON) products, such as e-biz integrator, NEON adapters and NEON process server, that it purchased earlier in the year.

Yves Khoneisser, professional services manager, Sybase Middle East, says that the $373 milliontakeover of New Era of Networks has allowed the company to refocus its efforts on succeeding in the e-business space.

By doing this, Khoneisser, believes that Sybase will be able to increase its market share in the Middle East region as it sells the tools to both its existing customer base and new customers alike.
Top of Khoneisser's wish list is the finance and government sectors as, within the Middle East, this is where the largest IT budgets can to be found.

"We are targeting the banking, insurance and government sectors, along with any company that has four or five applications that they need to integrate as they move into e-business —whether it be B2B or B2C," he says.

Khoneisser believes that the question of integration is an important one when it comes to e-business, as the a companies shift to the digital age is typically characterised by reduced costs and increased speeds.

"[The] EAI solutions connect systems and software that was not originally designed to work with one another and gets them to communicate without the costly and time consuming re-keying and reprogramming," he explains.

In addition to the e-business solution set, the company is also introducing Gitex visitors to its newly created e-business division, which has been created to handle Sybase's strategy shift.

"This new division will focus on combining the company's expertise in enterprise portals, Internet applications and integration to offer the most complete and competitive enterprise e-business software suite on the market," says Khoneisser.

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