Tech Access appointed as Sun CDP

Tech Access has been appointed as Sun Microsystem’s exclusive Channel Development Provider for the Middle East region, it was announced today. Under the agreement Tech Access provide the first point of contact for Sun resellers in the region, acting as a “Sun clone”, said Manuel Makki, channel marketing manager for Sun.

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By  Mark Sutton Published  October 17, 2001

Tech Access has been appointed as Sun Microsystem’s exclusive Channel Development Provider for the Middle East region, it was announced today. Under the agreement Tech Access provide the first point of contact for Sun resellers in the region, acting as a “Sun clone”, said Manuel Makki, channel marketing manager for Sun.

The move marks one of the final pieces of Sun’s new channel model, which has been rolled out over the past few months. In the new model, Tech Access will provide all the services to resellers-sales, support, consultation, finance, logistics and marketing that Sun provides to partners at present.

Sardar Ghalib, chairman of Tech Access welcomed the move. “As Sun’s CDP for the region, we will offer resellers an unprecedented level of assistance, ensuring they have comprehensive logistic, administrative, sales and technical support from day one,” he said.

“We are in a unique position to achieve this, having already attained Sun’s highest level of accreditation, Sun Datacenter certification, we are well versed in Sun Technology, adept in its use as well as its application across all industries,” he continued. “This, coupled with our in-depth knowledge of regional business practice, gives us complete understanding of the challenges resellers face and how to best serve their needs.”

Tech Access will serve resellers in the GCC, Levant, Egypt and Pakistan from its local offices and Dubai Internet City headquarters. It will be Sun’s sole CDP for the region, as the market does not have the mass to cater for more, Makki said.

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