VIA announces 'cool processing'

VIA says there's more to a chipset than just clock speeds and they're here to demonstrate the other features that enable 'cool processing'.

  • E-Mail
By  Vijaya George Published  October 17, 2001

VIA announced the launch of its own motherboards to house the P4X266 chip, the first chipset to support the DDR SDRAM. A related chip is scheduled to be launched by Intel next year. “VIA’s P4X266 is cheaper than the 845, outperforms it and will be almost as good as the 850. That way, we have made the P4 affordable,” says Tim Handley, international marketing specialist, VIA.

The company has also announced the establishment of its Platform Solutions Division (VPSD), a new unit that will enhance VIA’s ability to provide the complete solution for all market segments.
Although a new entrant in the processor market, VIA has been changing the dynamics of the chip market, holding its own against software giants such as Intel. “All you have to do is look at the speed with which Intel has had to cut prices on the Pentium IV processor,” says Richard Brown, director of international marketing for VIA. “Consumers and businesses are no longer willing to pay large premiums for higher processor clock speeds; for common applications such as web browsing, e-mail, spreadsheets, and word processing you don’t need a 2GHz processor.” Instead, VIA is concentrating on reducing the heat and power consumption of the chip. “Cool processing,” says Brown.

Meanwhile, rumours abo-und that manufacturers remain wary of using the VIA C3 in their motherboards due to pressure from bigger brands. VIA, however, denies that: “Major brands are interested in using our VIA C3 processor; it’s just a question of time before some of them adopt it,” says Brown. “Our processor is already being used in Europe and China, and we have a lot of customers in the white box and distribution segments,” he adds. Now, VIA is attempting deeper penetration into the Gulf. Genius ME, for one, has shown interest in VIA’s motherboards.

“There's huge potential for us to grow in the Middle East,” says Brown. “PC penetration into the home is still quite low compared to other markets, and governments throughout the region are strongly encouraging the adoption of PCs in schools for educational purposes,” he explains. VIA sees in this an opportunity to offer its own cost-effective products.

Although VIA primarily focuses on chipsets, where, according to Brown, they “have over 35% of the global market,” they also offer mobile-graphics solutions, communications, and multimedia solutions.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code