EBG delivers flexible online banking

Emirates Banking Group is asking customers to sign ‘just once’ for its virtual financial services at Gitex today.

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By  Greg Wilson Published  October 16, 2001

Emirates Banking Group is asking customers to sign ‘just once’ for its virtual financial services at Gitex today. Earlier this week EBG extended the services of meBank to include more accounts, online loans, car loans and credit cards.

“We are carrying on what we started in March when we originally soft-launched meBank,” says Anis Al Jallaf, CEO and managing director, Emirates Bank Group.

“This is a practical, flexible and personal way for people to do banking. We’re making it as easy as possible,” he adds.
EBG conducted an extensive study of its customers before developing and implementing its range of meBank services.

Since going live earlier in the year, meBank has attracted 20,000 users, of which only 20% were originally EBG customers. Armed with its ‘simple, flexible and cheap’ mantra, Al Jallaf is confident that it will continue to acquire customers at a rapid rate of knots.

“We upgraded the system so that it is more simple, and more robust. With these new services we’re going to attract more customers,” he adds. Supporting meBank’s virtual drive is the deployment of cash accepting and cheque accepting machines.

“This is a real brick & click strategy,” says Al Jallaf. Users will be able to deposit cash in up to 33 different currencies, he comments. GO TO STAND: 501

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