Sony projects death of PC

Sony is exhibiting its entire range of LCD projectors at Gitex this year, including the VPL-CX3, an ultraportable projector that holds PC presentations on a miniature Memory Stick.

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By  Justin Etheridge Published  October 14, 2001

The “PC-less” presentation is at last a reality, thanks to Memory Stick technology and a new breed of ultraportable projector. The VPL-CX3, a user-friendly LCD projector, is built to meet cuurent demand for lightweight tools from the professional market.

But it also boasts a secret weapon that separates it from the rest of Sony’s line-up: it’s the first projector to make use of Memory stick technology, able to store presentations and play them back without a laptop in sight.

“Most corporate managers today understand the crucial importance of visual communications during presentations,” said Phil Slack, divisional manager of Sony Broadcast and Professional’s Middle East and Africa operations.

“Though LCD projectors are known to provide increased impact to presentations, until recently, these have been perceived too expensive,” he adds.

“With the introduction of Sony’s first ultraportable LCD projector – VPL-CS1 – the company changed this perception by combining quality features with competitive pricing, thus bringing the latest technology into the price range of everyone who needs to communicate clearly and powerfully in presentations.”

LCD projectors will dominate Sony Broadcast and Professional’s Gitex presence this year, which includes the VPL-CS3, identical to its 650 ANSI lumens brethren in all aspects save its lack of Memory Stick slot, which is reflected in a lower price tag, naturally.

Both models feature an innovative front control panel, which folds in upon itself to protect the lens during transport but pops open at the touch of a button.

The full range of corporate tools can be found at L4-1, each competing on price-to-performance ratio and aesthetics, costing about the same as an average laptop computer.

At 2.5kg, the VPL-CX3 is also one of the lightest, most compact devices that Sony produces.

“The VPL-CX3 address two key issues facing the ultraportable projector range – size and power,” argues Phil Slack. “To make the LCD projector a viable business tool, it has to be compact, which we have achieved, plus the added bones of “pc-free” functionality. But size has not been reduced at the expense of power – the brightness and resolution of the VPL-CX3 is one of its main selling points.”

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