Olivetti phones home

Olivetti has only recently established itself in the Jebel Ali Free Zone in Dubai as OliGulf FZCO, but the company is now launching its new range of Linea web-phones and printers at Gitex 2001.

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By  Kieran Potts Published  October 14, 2001

Olivetti has only recently established itself in the Jebel Ali Free Zone in Dubai as OliGulf FZCO, but the company is now launching its new range of Linea web-phones and printers at Gitex 2001.

The new Linea web-phone — which looks like a normal land-line telephone except that it has a colour touch-screen from which a range of Internet-based services can be operated — is a brand new product from Olivetti Tecnost, a sub-division of the Olivetti Group.

It is “a device that lets you communicate with a normal telephone, with email and with the full range of Internet services — like chat rooms, fax and SMS,” said a spokesperson.

Linea therefore incorporates a telephone, an answerphone, a PC, and the traditional letter paper in one. It is thus ideal, say the spokespersons, for small- to medium-size offices, or even for the home.

The telephone supports five different users, each with their own answerphone, private ‘notepad’ and email inbox. There is an integrated phonebook for storage of both phone numbers and website addresses.

The Linea web-phone is also an open-system, which means that whenever new functions are introduced to the Linea range, then the telephone can automatically be upgraded. Internet connectivity means this will be painless to do.

Also on display on the Olivetti stand are the company’s latest range of products, including fax-machines, copiers, inkjet and laser printers, older versions of its web-phone line, and an array of other, multifunctional digital devices. A techno-fest for any gadget lover!

Olivetti is one of the leading developers of telecommunications and Internet applications in the world. With over 120,000 employees globally, the company generated revenues of US$ 27.4 billion last year.

The Olivetti Tecnost group, specifically, is involved in the production of office products, including communication and imaging devices, the automation of business services, and also the development of gaming systems. It is also involved in the manufacture of a range of Internet and home solutions.

In the telecommunications and Internet area, the company’s operations are conducted through the Telecom Italiana Group which was acquired by Olivetti Tecnost in 1999; Tecnost then merged with Olivetti in 2000.

For Olivetti Tecnost, “technology is a mix of design, colour, sensorial perception and communication,” said a spokesperson. “The products on display are designed to convey the idea of innovation, imagination and creativity.”

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