Leo Systems preys on Middle East market

Leo Systems is promoting a range of new IT products on its stand, including Pentium 4 desktop computers, two new monitors, and a range of Palm handheld products.

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By  Kieran Potts Published  October 14, 2001

Leo Systems is promoting a range of new IT products on its stand, including Pentium 4 desktop computers (there are three new models — the Predator, Persica, and the Proto), two new monitors (including one flatscreen), and a range of Palm handheld products.

Awad Samhan, technical manager of Leo (Middle East), told Gitex Times, “Computer manufacturers are continuously fighting each other; all are trying to offer products that the others don’t. Leo’s answer is to provide ‘total solutions’ for the customer.

"These are end-to-end solutions, inclusing complete installation, customisation of products, and servicing for three years.”

David Stone, general manager of Leo (ME), added, “Leo has only been in the Middle East for three years, and we are putting lots of effort into the region. We are hoping to make an even stronger stand here in the future.

“At present our total sales revenue is US$ 9 million for the whole region. Five years from now I would like to see that revenue doubled. I think this is a very reasonable target.

“We will do this by being a ‘total solutions’ provider. At present about 60 to 70 per cent of our revenue is generated through tenders — large contracts for complete solutions provided to big businesses, schools, hospitals and government departments. We will also focus on developing the other 40 per cent of our business — sales to the individual, home user, which has much potential.”

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