Tally champions matrix

While the printer market has been dominated by monochrome laser printers in recent years, Tally is hitting back with the launch of three new 24-pin matrix printers at Gitex.

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By  Kieran Potts Published  October 13, 2001

Tally, the computer printer specialist, will be displaying three new 24-pin matrix printers at Gitex. The company believes that, while the market in recent years has been dominated by monochrome laser printers, there is still considerable scope for matrix technology.

Matrix printers operate at much lower costs for the user than laser printers (typically, less than US$0.2 per page), and their quality of print has improved considerably.

“Mono lasers have long been touted as the panacea for many business printing needs,” said Tally Managing Director Robin Edwards, “but this isn’t the case with high workloads.

“Business buyers are fed up with paying through the nose for laser technology to print volume jobs like reports, labels and invoices. Low running costs of dot matrix printers make them a good option for IT managers.

"Tally is the only manufacturer who is seriously taking this technology to its limits in throughput and performance, and is gaining market share as a result.”

The three new printers on offer by Tally at Gitex this year are the T2255, T2265 and T2280, in increasing order of performance and price. The T2255 is capable of 500 pages per hour; the T2280, 600 pages per hour.

The company will also be showcasing the T3016c, a spot-colour inkjet printer. It uses oil-based permanent ink through two cartridges — black, plus a choice of red, blue or green. Spot-colour printers are suited especially to the printing of bills, company letterheads, and for highlighting documents for comparative proofing or emphasis.

The T3016c has also been designed for the production of secure documents, such as licences, ID forms and certificates. For instance, it can provide foolproof cheque printing by allowing for the impression of dual-coloured cheque signatures.

“Earlier this year”, said Robin Edwards, “the T3016 was given APACS accreditation against cheque fraud. We have built upon this framework with the spot-colour T3016c.

“Tally has often talked about the importance of the right printer for the right application, and this is a unique offering with its near-silent and very low cost of running. This will put a serious challenge to the rest of the laser printing industry.”

Tally Ltd. was re-formed in 1996 following the buy-out of Mannesmann Tally from the German conglomerate Mannesmann AG. The company has been manufacturing computer printers for more than 30 years.
Tally is now based in Basingstoke in the UK where it sells to more than 60 international markets through local distributors.

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