Ericsson shares its future vision for 3G

With the establishment of next generation mobile communication still some way in the future, Swedish giant Ericsson is demonstrating its vision in hall six.

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By  Daniel Anderson-Ford Published  October 13, 2001

Should the Japanese ever decide to release the long anticipated and much hyped 3G technology, Eriksson will be well placed to take advantage of this promising market.

With the establishment of next generation mobile communication still some way in the future, Swedish giant Ericsson is demonstrating its vision in hall six.

Attending GITEX for the second consecutive year, Ericsson is focusing primarily on the future of live GPRS networks by demonstrating high-speed applications such as Multimedia Messaging [MMS], some of which will enable interactive television and broadband applications. The solution allows things like photographs and video clips to be placed in SMS messages.

“The Middle East is a key market for us,” explained Bo Nilsson, Ericsson general manager for the UAE. “There is a high awareness within this region of the latest global communication trends, and we expect demand to be strong.”

On the future of mobile communications, Nilsson commented: “New applications that seamlessly blend rich media elements including voice, video, digital audio, colour images and animations will soon be commonplace.”

Among the other innovations on the Ericsson stand is the company’s new ENGINE concept, which is a next generation network solution in response to the demand for Broadband Internet services. Also featured is Eriksson’s Local Community System, a fibre connection offering interactive television and an ‘always on’ Internet connection. LCS also promises online gaming services.

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