Intershop targets retailers

Intershop is targeting the Middle East's financial services, retail and Telco/ISP sectors with its vertical industry-specific e-business solutions at Gitex this year.

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By  Matthew Southwell Published  October 13, 2001

Intershop is targeting the Middle East's financial services, retail and Telco/ISP sectors with its vertical industry-specific e-business solutions at Gitex this year.

Designed to help businesses leverage their existing business infrastructure and ensure a faster time to market, the company will demonstrate its Enfinity 2.2 and Intershop 4 products.

At the same time, the company will be linking live to existing customer projects in the region, such as www.sheikhmohammed.co.ae, an online marketplace for the education sector that has been designed to give the region's school children access to educational material such as hardware, software and the basics — such as books.

"The Middle East is developing a vibrant and sustainable e-commerce market, as evidenced by the number of initiatives in which Intershop is the technology partner,” says Basel Tutunji, Intershop's Middle East & North Africa sales director.

“It's important that Gitex attendees see the ongoing development of different successful e-business projects in the region, which can then benefit their own transition toward Internet-based business models," he adds.

Tutunji is keen to push the company’s holistic approach to e-business, as he explains that the company offers more than just out of the box software to its customers.

"We turn a business discussion into a business solution that addresses the customers requirements and delivers on their business objectives," he says.

The company's current retail focus stems from its success in both Europe and North America and a belief that the Middle East's trading houses are increasingly focused on e-business as they attempt to increase customer loyalty and intelligence, broaden customer reach and improve supply chain efficiency.

"The retail market in the Middle East is a growing market and they [the retailers] talk all the time about how quickly their businesses are growing... [Retailers] are looking for e-business solutions that address the specific needs of their industry while shortening implementation cycles and increasing time to market," explains Tutunji.

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