Microsoft gets agile at Gitex

Microsoft to show exclusive previews of Windows XP, first locally developed .Net application, and Interactive Television.

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By  David Ingham Published  October 9, 2001

'Business Agility for the New Era’ will be theme for Microsoft’s participation in Gitex 2001. That’s something that Microsoft hopes to demonstrate through technology, reminding companies of the disciplines that it believes are critical for businesses to compete in the New Economy.

“This year we have 27 partners and 3 customers on our stand, all of whom have solutions based on Microsoft technologies,” says Yasser Zeineldin, marketing manager, Microsoft GEM.

“These partners and customers are from across the region and are vital to our business. Together, our stand at Gitex will show visitors how business agility forms the digital nervous system for any enterprise, regardless of its size.”

Microsoft promises a preview of Windows XP, the latest incarnation of its operating system, which is scheduled for a global launch later this month. For the home lovers, there’s an introduction to Microsoft’s vision for the next generation of interactive television, Microsoft TV (MS TV).

One of the undoubted highlights, however, is going to be the presentation the Middle East’s first application developed on the .NET platform. .NET is Microsoft emerging strategy for delivering software and services over the Web.

“Microsoft.NET is the technology framework that will provide business agility in the future,” says Zeineldin. “Built on open tandards, .NET, in business terms, translates into a comprehensive, internet-based service that transforms software into an agile service empowering businesses to stay competitive in today’s digital landscape.”

For all you Internet lovers out there, MSN Arabia is also going to be there. MSN Arabia is a fully localised version of the highly popular MSN, which is run locally as a joint venture between Microsoft and Egypt’s LinkdotNet.

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