Clickatell brings high-end SMS Services to Middle East

Clickatell provides businesses with the capacity to send individualised SMS messages to their clients with their existing IT infrastructure.

  • E-Mail
By  Vijaya George Published  October 9, 2001

Clickatell announced today the release of their new API (Application Programming Interface) version 1.4, which is set to improve and simplify as well, the way people use short message service (SMS). Clickatell API provides businesses with the capacity to send individualised SMS messages to their clients, utilising their existing IT infrastructure.

Pieter de Villiers, managing director of Clickatell says, "Clickatell enables businesses to communicate via SMS technologies at the high end of the scale—technologies which have not been available for immediate integration until now. Our approach is different …in that we make integration really simple. SMS messages could never be sent without intense integration, red tape and inflated integration fees. We believed that this should change."

The new API may set the standard for other companies in related businesses to follow. Businesses will be able to send bulk logos, ring tones, Flash SMS messages (which allows for instant message display upon receipt), delayed sending, batch-messaging, EMS (Enhanced Message Service) messages, manipulated sender ID branding and high volume bulk or trigger-based SMS messages as well.

Patrick Lawson, technical director maintains that Clickatell has simplified integration with existing technologies. “Flash SMS, EMS and bulk logo capacity have been around for quite some time,” he says. “It's just that up to now it has been extremely inaccessible and companies claiming to offer this have failed in the commercial roll out.”

By not charging integration fees and offering a premium service at the same time, Clickatell is currently in a position of advantage. "The fact that many providers are asking fees for setting up SMS connectivity often results in the selling of redundant integration procedures which at the end of the day costs the corporate client a lot of money,” says De Villiers. “Clickatell's turnkey integration saves the client time, money, and exposes them to a risk-free testing ground with unchallenged delivery capacity.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code