IEC and Weblink launch online catalogue service

Dubai-based trade show organisers International Expo-Consults and Independent WebLink Software FZE have jointly launched a new on-line catalogue service that will allow clients to update their information in real time.

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By  Vijaya George Published  October 3, 2001

Dubai-based trade show organisers International Expo-Consults (IEC) and Independent WebLink Software FZE have jointly launched a new on-line catalogue service covering the eight exhibitions in IEC’s event portfolio.

Under the deal, WebLink and IEC will produce CD-Rom catalogues specific to exhibitors and visitors, which can be updated through the Net. “The user only has to install the CD once, the catalogue will then be resident on the hard disk being activated by a branded icon, and content updates will be fed in automatically and in real time via an Internet connection,” explained David Pryce of Dubai Media City-based Independent WebLink Software FZE. He added that the software itself takes up only 15% of bandwidth and 20 MB of space and does not interfere with normal web surfing.

The CD Rom service will be trial tested for IEC’s evolving Sign & Graphic Imaging Middle East show, which will be held at the Dubai World Trade Centre from January 22-24 next year.

Catalogues featuring stand information as well as data and tool sets will be distributed on CD-Rom to both exhibitors and visitors at the shows. “We are constantly seeking new and innovative ways of serving our exhibiting and visiting clients and of expanding the reach of our shows and this product meets these requirements,” said Mohammed Falaknaz, Vice Chairman, IEC.

Though CD-Rom catalogues are rapidly becoming an industry norm, WebLink boasts of the added feature of feeding updates online for up to 12 months after the show. This ensures that “all the information about the show, the exhibitors, contact details, new product launches, special offers and the like are up-to-date,” said Pryce.

“The program self-compiles information on what products are of interest to the CD distribution base and reports that back to us as organisers, exhibitors and advertisers,” added Falaknaz. “It can also be revenue generating through advertising with clients being charged only for the number of active programs.”

IEC currently has a portfolio of eight trade shows including: AAME, the international aftermarket trade show; Autoparts Africa; SportEx Middle East; Theme Parks & Fun Centres Show; Middle East Water Park Expo; Glass, Ceramics, Minerals and Mining; Sign & Graphic Imaging Middle East and Middle East Chemtex.

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