Microsoft roadshow focuses on IT and business communities

Unlike Microsoft's earlier roadshows that targeted only the IT community, this year's event ropes in the business sector as well.

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By  Vijaya George Published  October 2, 2001

The annual Microsoft Roadshow 2001 seminar series arrived in Dubai yesterday after travelling to Jordan, Bahrain & Qatar. A new addition to the event, which usually addresses only the IT community, is the Microsoft Business Forum, which intends to target the business sector as well this time.

“We are structuring our Roadshow series in a way that addresses specific needs and specific communities,” said Abdullatif Almulla, Microsoft Country Manager for UAE, Oman and Yemen.

At OpenDoor, hosted specifically for IT professionals, Microsoft and its partners will present updates on WindowsXP, the latest version of the Windows operating system that will launch internationally in October. OpenDoor will cover various levels and aspects of security—on desktop applications, while browsing or creating applications for the Internet as well as for companies while staying connected to the Internet. Sessions will also focus on Microsoft’s Internet Security & Acceleration (ISA) Server 2000 and other members of the .NET Enterprise Server family including Visual Studio .NET that is slated for release soon.

The Microsoft Business Forum, which was held yesterday, included sessions on business productivity and project management, decision support systems and information for mobile workers. “The forum is a non-technical event that draws clear connections between business objectives such as productivity, profit maximisation, market expansion, return on investment and technology adoption,” said Simon Ransom, Community Development Manager, Microsoft GEM. He added that Microsoft would include a business forum in each country to “present a sound business value proposition to decision makers, especially those of small-and-medium-sized businesses—the primary drivers of the region’s economy.”

From Dubai, the roadshow will move on to Kuwait, Lebanon, Malta, Cyprus, Abu Dhabi and Oman.

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