Sony launch new home-theatre projector

Sony has launched the Cineza VPL-HS1 in the Middle East, the company’s first projector designed exclusively for the home-entertainment market.

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By  Kieran Potts Published  October 1, 2001

Sony has launched the Cineza VPL-HS1 in the Middle East, the company’s first projector designed exclusively for the home-entertainment — rather than office — market.

Phil Slack, Divisional Director of Sony Broadcast & Professional in the Middle East and Africa, indicated that the Cineza represents an attempt by Sony at entering an entirely new sub-sector of the home-entertainment marketplace.

He said, “The home-entertainment market is presently one of the fastest growing consumer markets in Europe and, if current trends are any indication, this segment is already making inroads in the Gulf region as well.”

The experience of watching a small-screen TV has always been quite different from a night out at the movies. High-quality digital television, DVD and surround sound systems have brought the home-theatre closer to reality. Until now, however, there has been a limited selection of dedicated, high-quality home-theatre projectors.

Projectors have mostly been designed for the office, optimised foremost for presentations — the display of text and still-images. The technology behind the Cineza, however, has been optimised for the projection of high-definition moving images.

The Cineza can also be hooked up to a camcorder, digital camera, computer or a games console. Its ‘SideShot’ facility allows it to be positioned away from the centre of the screen at an angle of up to 30 degrees. This keeps your room uncluttered with equipment and cables; “your living room remains a room in which you live”, explains Phil Slack.

Priced at approximately US$2630 the Sony Cineza does not come cheap, but if you buy before 31st December 2001 a free screen unit, worth $150, will be included.

Visitors to Gitex will be able to have a taste of the Cineza VPL-HS1 in the Reseller Forum Area (Hall No. 2).

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