AMD ramps up Duron performance

AMD delivers today the latest in its Duron processors series. The 1.1GHz chip, which is targetted at the value segment, and is designed to provide superior multi-media performance at a cost-effective price.

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By  Mark Sutton Published  October 1, 2001

AMD delivers today the latest in its Duron processors series. The 1.1GHz chip, which is targetted at the value segment, and is designed to provide superior multi-media performance at a cost-effective price.

The Duron features 192KB total of on-chip cache, a high speed 200MHz front-side bus and 3DNow! technology. Although the Duron only matches Intel’s latest Celeron in terms of speed, it is being promoted as offering a superior solution in terms of value performance.

“In addition to its continued success in the United States, the AMD Duron processor has been immensely successful around the globe. For example, nearly half of the value segment desktop PCs sold to home users in Western Europe, and more than half of the top selling retail desktop PC systems in Japan, are based on AMD Duron processors,” said Pat Moorhead, vice president of desktop and mobile marketing for AMD’s Computation Products Group. “Systems based on the 1.1GHz AMD Duron processor with Microsoft Windows XP will enable outstanding performance for business and home PC users.”

AMD will also release its latest Athlon processor in one week’s time. The high performance chip will hit the 1.5GHz mark, although the company has decided to market the chip as the Athlon XP 1800. AMD has recently said that the company wants to find a more accurate way of describing overall processor performance rather than processor speed.

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