Sybase rolls out application integration for region

Sybase has completed a roadshow to introduce its recently acquired range of Enterprise Application Integration (EAI) solutions to the Middle East.

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By  Mark Sutton Published  September 25, 2001

Sybase Middle East, is hailing the success of its New Era of Networks roadshow. The show visited venues in Abu Dhabi, Dubai and Riyadh throughout September, and was intended to launch Sybase’ range of Enterprise Application Integration (EAI) solutions in the region.

The seminar was attended by a large number of top executives, managers, consultants as well as key decision makers representing various sectors, organisations and enterprises as the banking sector, oil & gas, government, and IT, as well as the private sector.

New Era of Networks, was recently acquired by Sybase, for $373 million, provides packaged EAI solutions designed to help companies quickly integrate their operational systems.

EAI solutions include process server, e-biz integrator, and pre-packed solutions adapters that are designed to work with specific off-the-shelf applications and standards to connect systems and software that were not originally designed to work with one another, and get them to communicate without costly and time-consuming re-keying or reprogramming. Sybase EAI also allows integration with Web-based applications as well, creating vital portals for customers, suppliers, and partners.

“We are very pleased to launch the New Era of Networks (Enterprise Application Integration) Solutions product line in the Middle East, that will complement our Sybase e-business solutions and build on Sybase’s strength as a global supplier of software solutions for all enterprises,” said George Khouri, managing director of Sybase Middle East. “It will definitely guarantee the maximum return on investment (ROI) pursued by our valuable customers with less effort, time and cost.”

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