Dubai creatives to demo Adobe products at top UK show

ELC New Media, a web design company based in Dubai Internet City, has been invited by Adobe Systems to showcase its products at the UK's main show for digital creatives.

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By  Guy Mathew Published  September 25, 2001

Dubai company, ELC New Media is to attend the Computer Arts Live ’01 exhibition in London this year. To be held in October at the Business Design Centre, the exhibition is the premier showcase for digital creative professionals in the UK.

ELC New Media, which is based in Dubai Internet City, has been invited by Adobe Systems to demonstrate its expertise in using the company’s products, especially Photoshop. Farhan Masood, project manager at ELC, said: “This is a fantastic opportunity to showcase our talents on a world stage. Our skills have been honed through the launch of our web design portal, called, from our home in Dubai. We are using this chance to raise international awareness of the high quality of design avalible in Dubai.”

Mark Floisand, marketing director UK & Ireland, Adobe Sytems, said: “We are delighted to have ELC New Media demonstrate their expertise in Adobe products at this year’s Computer Arts Live event. They bring a wealth of innovation and creativity to our planned activities for the show and will be a strong showcase for the creative and versatile nature of Adobe products.”

ELC New Media has used Adobe Photoshop to create thousands of designs by using it as a 'design factory', so many variations can be created from the basis of a single concept. The design portal offers thousands of web pages designed for various uses from SME to corporate and they can all be customised as much or as little as the customer desires. They cover all sectors of business and are suitable for uses such as e-commerce, portals or simple information sites, says the company.

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