Region learning the importance of data

Increasing awareness of the need for data protection is driving storage requirements in the region, says EMC, as it moves to DIC headquarters.

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By  Mark Sutton Published  September 24, 2001

Companies in the Middle East are beginning to appreciate the importance of their data, according to Thierry Louesse, regional general manager for EMC Middle East. Speaking at the opening of EMC’s new Dubai Internet City office, Louesse said that as companies focus more on the customer and on e-business, so enterprise storage requirements are growing in the region.

“Enterprise storage has become one of the fastest-growing sectors of the Middle East’s IT industry, as companies are becoming increasingly customer-focused and beginning to prepare for competition,” he said. “The growth of the Internet and e-mail communication has also caused data levels to explode, and now is the ideal time for EMC to increase its presence in the Middle East and meet increasing customer demand.”

The DIC office will serve as EMC’s regional headquarters, for supporting partners and customers, including Emirates Airlines, STC, Aramco, Batelco, Etisalat, Kuwait Finance House and Click Vodafone. It will also provide a base for technical staff, that are usually hosted in the region to help with specific customer projects, Louesse said. EMC would also be pushing ‘storage-on-demand’ through partners, whereby customers only pay for the storage they need, but are able to add storage at short notice to handle changing demands. STME recently rolled out an EMC storage-on-demand solution for Emirates Airlines.

In the wake of the recent attacks on the US, several companies in the region were also showing an interest in disaster recovery solutions, Louesse said. “Recent events just show us how important it is to get proper disaster recovery,” he said. “On top of all the other losses [from the attacks], it is estimated that 100,000 jobs may be lost because some companies lost all their data, they cannot operate without it.”

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