Aptec-Acer channel alliance increases market share

Aptec and Acer are bullish about their prospects after strategically positioning themselves to provide optimum balance between price and quality.

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By  Guy Mathew Published  September 23, 2001

Aptec and Acer are bullish about their prospects after a period of expanding market-share and pushing Acer products. The relationship between vendor and distributor is a longstanding one but Acer’s decision to split its computer and peripherals business has leant it more focus, according to Sukant Mishra, product manager (components) of Aptec UAE.

Manesh Bakshi, business development manager at Acer Multimedia and Communications MEA, said: “Our status as preferred vendor of peripherals and multimedia products in the regional market is a result of a carefully adopted channel management startegy. Aptec UAE has played a critical role in drastically enhancing the market share of our display products.”

Bakshi added that the nature of Acer’s products being at a good point in the market balanced between quality and price, helped them target a wide market. To further enhance the company’s position, Acer is planning a reseller incentive program for the fourth quarter.

Mishra said: “Aptec’s strength of a strong channel network in the region integrated with a focused strategy is helping us improve our market share in Acer products.” He added that Aptec had “aggressively promoted” Acer in the Middle East and Africa and that this had helped Aptec become one of the largest distributors of CRT monitors in the region.

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