E-business touted as key to survival

The organiser of Summit Dubai is stressing that e-business could provide companies with cost savings and productivity benefits that will help them survive and prosper through any economic downturn that may hit the region

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By  Rob Corder Published  September 23, 2001

The organiser of Summit Dubai is stressing that e-business could provide companies in the Middle East with cost savings and productivity benefits that will help them survive and prosper through any economic downturn that may hit the region.

The Summit, which already has 150 delegates pledging their support, will lay out roadmaps for effective e-business implementations. The theme of the Summit, which runs October 2-3, is turning e-business hype into e-business reality.

"Summit Dubai 2001 is designed to bridge any knowledge gap between business and e-business and to provide a platform for discussing real-time global issues impacting the region," explained Saira Azhar, CEO of Summit Dubai. “Businesses need to understand just what e-business can do for them – costs can be saved; income can increase,” she added.

Highlighting e-business influence on small and medium size enterprises (SMEs) in particular, Azhar said that European research reveals companies in this segment can continue to reduce costs by 20% and more by embracing an e-business environment.

While, on a global scale, Summit participant, Oracle, is just one blue chip who has shown cost savings of more than $1 billion in twelve months.

"There are absolutely no reasons why such savings – and more – cannot be enjoyed by companies in the region," she said.
Summit Dubai stages three tiers of activity – speaker seminars, a B2B networking exhibition and e-workshops
For Summit Dubai registration, including workshops, connect to www.summitdubai.com

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