Develop your marketing skills

Leading Concepts' 'Strategic Marketing for Managerial Decision Making' aims to give middle and senior level managers a better understanding of the art of marketing.

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By  David Ingham Published  September 17, 2001

Leading Concepts kicks off another round of executive education in October with a program entitled, “Strategic Marketing for Managerial Decision Making.” The program will be hosted in partnership with University of Michigan Business School and will take place October 8-10 at the Hilton Dubai, Jumeirah.

The three day program is aimed at middle and senior level managers and aims to give them a better understanding of the art of marketing.
Participants will learn how to work more effectively with marketing teams and create a working environment that encourages innovation.

There’ll also be a focus on the role of e-commerce in marketing
strategies. Leading Concepts says that the workshop will benefit senior decision makers; non-marketing managers from areas such as finance, sales and administration; and marketing managers looking to tighten up their skills.

Heading the list of academics expected to take part in the program is Professor Claude R. Martin, the Isadore and Leon Winkelman Professor
of Retail Marketing at the University of Michigan Business School. Professor Martin has worked with a variety of international companies, including Pepsico, Burger King and General Motors.

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