Symbol targeting Middle East growth

Symbol Technologies is looking to take a more aggressive market approach to the Middle East by enhancing its presence and product offerings in the region.

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By  Zoe Moleshead Published  September 11, 2001

Symbol Technologies is looking to take a more aggressive market approach to the Middle East by enhancing its presence and product offerings in the region. The vendor is looking to develop its solutions for the vertical markets particularly the petrochemical sector.

“A number of vendors are coming to market with handheld computers, and many more with wireless network solutions. As pure technology devices, these offerings are often impressive, but typically do not in themselves solve a particular business problem,” said Mike Allen, Symbol’s senior director for channels and alliances. ”Symbol’s goal is to bring together three core technology competencies, barcoding, mobile computing and wireless, and put them together in a way that will quickly and easily make workers’ jobs easier, increase management’s ability to monitor and control the business.”

Symbol predicts the Middle East is a prime market for rapid growth, with expectations of 60-70% growth year-on-year over the next three years, according to Sunil Chadha, regional manager for Symbol.

“Many manufacturers in this region are only just starting to adopt barcoding – which is key if they want to start exporting to Europe and the US. Companies here are also discovering the value in bringing their information systems directly to the shop, warehouse or factory floor … where workers can solve problems or look up information on the spot through wireless handhelds, rather than having to fill in paperwork or run backwards and forwards from computer terminals.”

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