Tech Data aims to boost profitability for regional resellers

Tech Data, has unveiled its “TD Anywhere Search” web commerce model that will provide immediate personalised product listings and prices to resellers across the region.

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By  Matthew Southwell Published  September 9, 2001

Tech Data, has unveiled its “TD Anywhere Search” web commerce model that will provide immediate personalised product listings and prices to resellers across the region. The company hopes that the system will reduce the channel’s expenses dramatically as communication costs are lowered.

“Our experience has shown us that communication costs, such as telephones and faxes are a major burden on resellers and eat up their profits. By putting personalised prices on the web that take into consideration all variables: shipping costs, custom duties etc. for each reseller in his own country, we save him the time and money spent on product and pricing inquiries by telephone or fax,” says Eliot Shepherd, marketing director, Tech Data.

“In addition to that, this brings a wealth of information to the channel: you could read about a new product on any web site, select some descriptive text or a part number on that site and immediately search Tech Data's online catalogue for it,” he adds.

“TD Anywhere Search” is part of the company’s plan to provide a comprehensive web commerce platform for resellers, as Tech Data already conducts 100% of its own procurement from vendors electronically — through either the web, XML and EDI — due to cost considerations.

The company will demonstrate the system at the ITP organised Reseller Forum at Dubai’s Gitex trade show. “All our business strategies revolve around one idea: strengthening the channel’s business. That means providing the best products in the most cost effective and rapid way, in addition to ensuring full logistical support for resellers and finding new ways to develop their profitability,” says Steve Lockie, managing director of Tech Data.

“We are looking forward to the reseller forum, which will give us the opportunity to discuss this latest tactic with our resellers as well as talk about their business and the latest developments in their markets,” he adds.

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