Emirates Airlines rolls out 'storage on demand'

Emirates Airlines has introduced a new 'storage on demand' solution with STME, to handle increasing data requirements as it grows its fleet and customer loyalty schemes

  • E-Mail
By  Mark Sutton Published  September 5, 2001

STME has announced a major new storage project for Emirates Airlines. The storage infrastructure is the region’s first ever ‘storage-on-demand’ solution, that will allow Emirates to expand data storage as necessary. The airline faces increasing storage requirements as it expands its fleet, introduces new routes and extends frequent flier customer loyalty schemes.

The solution utilises SAN technology from EMC, and provides Emirates with up to seven terabytes of data storage. Back up and recovery functions are automated by the solution, which will also allow greater analysis of customer data.

Hugh Pride, Director of Information Technology Mercator, the IT subsidiary of the Emirates Group said, “As the aviation industry becomes increasingly competitive, one of the most important ways in which Emirates differentiates itself is creating customer services based on the information we collect about our clients. Emirates’ new storage strategy enables us to store, manage and analyse tremendous volumes of customer data to help retain our competitive advantage.”

The airline faces rapidly expanding data requirements, explained STME sales director Andrew Calthorpe, although it cannot predict when the storage might be needed. “Emirates has its Skyward frequent flier promotion, so it is collecting data on customers; it is expanding its fleet from 35 planes to 200; just think of the number of boxes it is shipping every day-how can it get the capacity o handle that data,” he said. “There is a risk that their expansion might happen overnight, so the concept of storage on demand is to try to introduce capacity on demand. The system meets their immediate requirements, and as they need it, they can just turn on more.

Trevor Hutson, General Manager of STME noted “The Emirates Group is one of the region’s most forward-thinking and innovative organizations in the area of technology deployment, and this status is reflected in the company’s position as the first Middle East-based group to embrace the ‘storage-on-demand’ concept. The aviation sector is one of the region’s fastest-developing and competitive industries in terms of storage growth, and STME is delighted to partner with a leader like the Emirates Group to shape its needs as customer data increases.”

STME also unveiled alliances with a number of new partners, including Brocade, Emulex, Imation and ACAL FCS; which all follow the company’s best of breed approach to storage solutions.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code