ADD bags celebrity buy-in for its satellite network

Mohamed Bin Sulayem has signed an endorsement deal with Arab Digital Distribution that will see the Al Awael satellite bouquet logo splashed on his rally car.

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By  Rob Corder Published  September 2, 2001

Mohamed Bin Sulayem, Middle East Rally champion for 12 years, will be endorsing Al Awael pay-TV network in the Syrian Republic while participating in the first ever Syrian rally from the 5th to the 7th of September.

As part of his exclusive endorsement deal with Arab Digital Distribution (ADD), Ben Sulayem will be endorsing the Al Awael bouquet that has positioned itself as the host of exclusive live sporting events in the region.

The endorsement deal between ADD and Mohammed Bin Sulayem is the first time an Arab sports hero has joined hands with a satellite TV network to endorse what those involved are calling the Middle East’s ultimate entertainment solution, Al Awael.

“With its exclusive Formula 1, tennis, cricket and English premier league soccer, I’m definitely endorsing the right TV bouquet for sports fans in the Arab world,” stated Mohamed Bin Sulayem, Middle East Rally champion.

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